As well as being a mother to 3-year-old Scout, Jemima is a writer, teacher, artist and CBI-trained Postpartum Doula. Following the birth of her daughter, Jemima experienced postpartum anxiety and her own journey inspired her to reach out and help other new mothers navigate the incredible transition that occurs after giving birth. This took the form of an instagram page entitled Midnight Milkbar (so-named because it’s what her siblings called it when she messaged them late at night feeding her newborn baby). Tired of seeing the old, same antenatal rhetoric across social media, which focuses primarily on the birth and the baby rather than the mother, Jemima started creating content that highlighted the realities of the transition to motherhood, with the mega lows as well as the mega highs. Once Scout was heading into the toddler phase, Jemima trained as a doula and started developing her own resources and support system, offering no bullsh*t, compassionate, Mother-centred care and education that is geared for both physical and emotional wellbeing.